Christmas Advert 2019 - Sainsbury's NEA

Research :

• Chosen Supermarket
• Demographics
• For chosen supermarket
• Existing Products x2
• Role/ Importance of TV Adverts
• Pre-Production
• Generation of ideas
• Script
• Casting
• Story-boarding

Initial ideas 

• Sainsbury's
• Clementine and Clove - Mascots
• dressed as clementines - dressed in fully orange outfits.
• everything de-saturated except for clementines
• A Christmas Carol?
• Christmas characters?
• Food
• Snow
• Night
• dancing?
• Clementine obsession
• clementine stampede - camera shaking - *girl drops phone*
• James Brown - People,get up and drive your funky soul
• James Brown - Get Up Offa That Thing
• recreate famous movie scene with clementines
• lady clementines impressed by boy clementines - funky clothes
• Tik Tok Dances?
• NO clementines were harmed in the making of this video

St. Nicholas travelled to the house, and tossed three sacks of gold down the chimney for each of the dowries. The gold happened to land in each of the girls' stockings which were hanging by the fire to dry. The oranges we receive today are a symbol of the gold that was left in the stockings.

Rough Story-line

• Exposition
• Owner awakes to find one clementine missing, the other clementines go seek it out.
• Rising Action
.
• Conflict
• single clementine runs away - scared but curious
• finds Sainsbury's
• Climax
• Clementine finds the Sainsbury's clementines and they all escape together
• Falling Action
• The clementines explore the rest of the town
• Resolution
• All clementines return to Sainsbury's 

Website ideas

• Orange and white colour scheme
• nectar points 

Nicholas the Sweep - Sainsbury's Christmas Advert 2019

• Historic - celebrating 150 years by going back to when it opened
• Inspired by Oliver the musical
• Santa Origins
• Wide Angle shot when depicting Sainsbury's
• Low Angle shots
• Everything de-saturated except for the product - clementines
• POV shots - inclusive
• Sainsbury's represented through the Lady - kind, intellectual, sweet
• Instrumental music
• Humour and comedy
• Voice Over narrator - 'and that is a totally true story, Merry Christmas'
• Snow 

Setting:

• 1869 London
• Christmas Eve
• Very snowy
• Realistic
• Busy town and snowy fields/ mountains

Costume:

• 1800s Clothes
• Assorted rough distressed breeches, pants, shirts, vests etc. - orphans
• Rough Santa outfit at the end
• Top Hats, bow ties, trench coats etc. - public

Make-up:

• lack of make-up to stay realistic with the era
• covered in sut and ash - workers, rough, poverty

Props:

• Chimney sweep - reference to the rough working conditions for children ( era appropriate )
• Clementines - main product focus
• Socks/ stockings - Christmas culture

Lighting:

• Natural lighting - site sensitive
• cold tone - blue and white hues

Colour scheme:

• Monochrome and dull
• Orange - clementines are fully saturated to place them as the main focus
• Red - the final outfit of the protagonist boy and a reference to Santa Claus